Under the motto "Do Media Need Ethics?", The 7th MEDIA-DAY of the Seventh-day Adventist Church took place on November 11 at the European Voice of Hope Media Centre in Alsbach-Hähnlein.
The objective of the event was to provide an exchange and networking platform for Adventist media and media enthusiasts in the fields of video, audio, design, photography, text/print, journalism, communication and the Internet from Germany, Austria and Switzerland.
Pictures as "quick images to the brain"
Dr. Phil. Bojan Godina, media educator, theologian and author of several books, spoke about truth and fiction in the media. It is about the “race for the first to report” to the consumers, Godina said that this destroys the pillars of our society. The behavioral scientist Werner Kroeber-Riel summarized his studies on image effects as follows: "Images are quick images to the brain," as they would be taken without filters, quoted Godina. Images could thus achieve their effect directly without a filtering or critical entity in between. This is the advertising industry by means of the Neuro-marketing services.
Godina invited the audience to influence emotional impact and provide clarification. Everything had to be real. Neither text nor image should be manipulated and people should not be devalued by ridicule. Ethical media issues are just a shadow of a bigger problem. It is important to understand and respect but not abuse 'the fourth state', which is the media.
Project Slam
Approximately 90 participants from Germany, Austria and Switzerland are mostly active in the fields of film, television, radio, design, photography, journalism, communication and the Internet. In the "Project Slam", 17 of those present took the opportunity to present their ten-minute projects as their contribution. Many of these projects revolved around the question of how the good news of Jesus Christ can be communicated through today's technology in the contemporary, secularized media age.
MEDIA DAY-Price
The MEDIA-DAY Prize this year was awarded to Darleen Besmann, who has a YouTube channel called "MultiMOMS" with weekly videos for young mothers (www.multimoms.de).
